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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sat, 21 Nov 2009 21:40:57 +0000</pubDate>
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		<title>QTrax - Blundering or Brilliant?</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/01/28/qtrax-blundering-or-brilliant/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/01/28/qtrax-blundering-or-brilliant/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 01:11:53 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Digital Music]]></category>

		<category><![CDATA[Management]]></category>

		<category><![CDATA[Legal Matters]]></category>

		<category><![CDATA[Online Advertising]]></category>
<category>Digital Music</category><category>Internet &amp;#038; Web</category><category>Legal Matters</category><category>Management</category><category>Online Advertising</category>
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		<description><![CDATA[After launching to much fanfare, QTrax is forced into a humiliating retreat, but apparently, the company missed the memo and was ever more brazen in its explanation.
In a nutshell: over-the-counter stock company touts a major Napster-like launch on Sunday with record labels&#8217; support, by Monday all record labels tell Qtrax to go pound sand.
Was this [...]]]></description>
			<content:encoded><![CDATA[<p>After launching to much <a href="http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article3261591.ece" target="_blank">fanfare</a>, QTrax is forced into a <a href="http://technology.timesonline.co.uk/tol/news/tech_and_web/article3264556.ece" target="_blank">humiliating</a> retreat, but apparently, the company missed the memo and was ever more brazen in its explanation.</p>
<p>In a nutshell: over-the-counter stock company touts a major Napster-like launch on Sunday with record labels&#8217; support, by Monday all record labels tell Qtrax to go pound sand.</p>
<p>Was this a mistake, a blunder, or fraud?</p>
<p>Here&#8217;s what I suspect: the company was in talk with labels for some time, not able to get the deal or terms it sought.  So the geniuses at QTrax said &#8220;let&#8217;s launch this to much fanfare, generate interest, get 1M-10M signups and then leverage those members to get the deals we want.&#8221;</p>
<p>I could be wrong, but people can&#8217;t be this dumb, can they?</p>
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