<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.1.3" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sun, 22 Nov 2009 13:53:08 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.1.3</generator>
	<language>en</language>
			<item>
		<title>Video M&#038;A On Steroids: Visible Metrics Acquires Vidmetrix, Six Degrees of Separation</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/01/28/video-ma-on-steroids-visible-metrics-acquires-vidmetrix/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/01/28/video-ma-on-steroids-visible-metrics-acquires-vidmetrix/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 18:28:16 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[M&#038;A]]></category>

		<category><![CDATA[Wallstrip]]></category>
<category>Internet &amp;#038; Web</category><category>M&amp;#038;A</category><category>tubemogul</category><category>Video</category><category>vidmeter</category><category>vidmetrix</category><category>Wallstrip</category>
		<guid isPermaLink="false">http://watchmojo.com/web/blog/index.php/2008/01/28/video-ma-on-steroids-visible-metrics-acquires-vidmetrix/</guid>
		<description><![CDATA[Expect to see a lot of consolidation in the broad video space.
- the fight for #3 in file sharing social networks will cause many (DailyMotion, Metacafe, Veoh, Revver, Break) to consolidate and merge to remain viable against YouTube, Yahoo!, MySpace and MSN.
- ad networks and advertising platforms will also see some shakedown (Yume, Scanscout, Brightroll, [...]]]></description>
			<content:encoded><![CDATA[<p>Expect to see a lot of consolidation in the broad video space.</p>
<p>- the fight for #3 in file sharing social networks will cause many (DailyMotion, Metacafe, Veoh, Revver, Break) to consolidate and merge to remain viable against YouTube, Yahoo!, MySpace and MSN.</p>
<p>- ad networks and advertising platforms will also see some shakedown (Yume, Scanscout, Brightroll, Tremor Media, etc.)</p>
<p>- today we saw content producer LX.tv get acquired by NBC.  See our thoughts <a href="http://watchmojo.com/web/blog/index.php/2008/01/28/digital-video-content-producer-lxtv-acquired-for-10m-by-nbcu/" target="_blank">here</a>.</p>
<p>Just now, metric company Vidmeter got <a href="http://www.paidcontent.org/entry/419-visible-measures-gets-135-million-second-round-acquires-vidmeter-for-vi/" target="_blank">acquired</a> by Visible Metrics.  It&#8217;s worth noting that Vidmetrix is a tool by Vidmeter,  spawned from <a href="http://holtlabs.com/" target="_blank">Holt Labs</a>, whose founder Bri Holt previously sold SocialMeter.com to Adaptive Blue, Read Write Web columnist <a href="http://alexiskold.wordpress.com/" target="_blank">Alex Iskold</a>&#8217;s Union Square Ventures&#8217; funded company, USV is <a href="http://avc.blogs.com/" target="_blank">Fred Wilson</a>&#8217;s fund, who incidentally was an angel investor in Wallstrip, <a href="http://howardlindzon.com/" target="_blank">Howard Lindzon</a>&#8217;s video blog on the stock market, who sold to CBS and then proceeded to invest in Vidmeter&#8217;s competitor Tubemogul (on tomorrow&#8217;s Six Degrees of Separation, we&#8217;ll look at&#8230;).</p>
<p>All to say, Holt deserves some credit for identifying these niches and then creating products that catch the eye of would-be buyers, quickly.</p>
<p>We&#8217;ve used Vidmeter&#8217;s Vidmetrix.  Also in the market are TubeMogul, as well as Hey Spread.  Veoh too has a multi-upload tool function, but Vidmeter and Tubemogul also offer analytics, which makes them a more interesting acquisition target to more companies (think Nielsen, comScore, Google Analytics, Webside Story, etc.)  I can also see a company like CBS acquire Tubemogul, don&#8217;t ask me why, just a gut (ie. Think Howard Lindzon is Kevin Bacon).</p>
<p>This is the year video goes mainstream and many companies that were thinking &#8220;Build&#8221; shift gears and decide to Buy.  the dollars are shifting away from TV way too fast for cash-rich, time-restricted media and technology companies to sit around.</p>
<p>Disclaimer: WatchMojo.com has various working relationships with both Vidmeter and Tubemogul, and distributes content on Veoh.  We&#8217;ve been rooting in equal parts for both Vidmeter and Tubemogul and fully anticipate them to have a successful exit too, soon.</p>
]]></content:encoded>
			<wfw:commentRss>http://watchmojo.com/web/blog/index.php/2008/01/28/video-ma-on-steroids-visible-metrics-acquires-vidmetrix/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
