HipMojo.com http://watchmojo.com/web/blog Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&A, Financing, VCs Tue, 24 Nov 2009 01:14:49 +0000 http://wordpress.org/?v=2.1.3 en Will Online Ads Surpass TV in 5 Years? http://watchmojo.com/web/blog/index.php/2008/02/25/will-online-ads-surpass-tv-in-5-years/ http://watchmojo.com/web/blog/index.php/2008/02/25/will-online-ads-surpass-tv-in-5-years/#comments Mon, 25 Feb 2008 19:40:39 +0000 Ashkan Karbasfrooshan Internet & WebOnline AdvertisingSearch WarsStat of the Day http://watchmojo.com/web/blog/index.php/2008/02/25/will-online-ads-surpass-tv-in-5-years/ It’s very funny (to me at least) that every time I publish something calling for a bullish projection, it turns out I am being conservative.

The latest one? Yahoo! CEO Jerry Yang predicts that:

Spending for online advertising will be bigger than television in five years. Marketers spent $21 billion in online advertising in the United States in 2007, according to the IAB and PricewaterhouseCoopers. TV ad spending was $162 billion in the U.S., and is expected to rise 3% n 2008, according to marketing firm GroupM.

That’s 2013… I had online surpassing TV by 2021, and online video surpassing search ads by 2018. Yang’s predictions makes me seem like a conservative Luddite.

Related: Is Yang a Hero or a Goat? 

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