HipMojo.com http://watchmojo.com/web/blog Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&A, Financing, VCs Sat, 21 Nov 2009 21:40:57 +0000 http://wordpress.org/?v=2.1.3 en 2012: Online Video Ads = 7.1x Video Game Advertising http://watchmojo.com/web/blog/index.php/2008/03/04/2012-online-video-ads-71x-video-game-advertising/ http://watchmojo.com/web/blog/index.php/2008/03/04/2012-online-video-ads-71x-video-game-advertising/#comments Tue, 04 Mar 2008 18:16:27 +0000 Ashkan Karbasfrooshan Internet & WebOnline AdvertisingStat of the DayVideoVideo Games http://watchmojo.com/web/blog/index.php/2008/03/04/2012-online-video-ads-71x-video-game-advertising/ In 4 years, video game advertising will be as big as online video advertising will be this year.

Huh?

Via Paid Content, video game advertising will grow to be a $1B segment by 2012, yet in 2008 alone, online video ads will cross $1B in the US, with $7.1B projected by 2012.

So in 4 years, web video advertising will be 7.1x larger than video game advertising.

Makes you wonder if the big media companies - Viacom, IAC, of note - are focusing in the right areas by investing in video games these days.

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