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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sat, 21 Nov 2009 21:40:57 +0000</pubDate>
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		<title>Where&#8217;s the YouTube Fund?</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/03/16/wheres-the-youtube-fund/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/03/16/wheres-the-youtube-fund/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 00:25:28 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[M&#038;A]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Financing]]></category>

		<category><![CDATA[Management]]></category>

		<category><![CDATA[Legal Matters]]></category>

		<category><![CDATA[YouTube]]></category>

		<category><![CDATA[News Corp./FIM]]></category>

		<category><![CDATA[Facebook.com]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<category><![CDATA[IPOs]]></category>

		<category><![CDATA[Entrepreneurship]]></category>
<category>Entrepreneurship</category><category>Facebook.com</category><category>Financing</category><category>Internet &amp;#038; Web</category><category>IPOs</category><category>Legal Matters</category><category>M&amp;#038;A</category><category>Management</category><category>News Corp./FIM</category><category>Online Advertising</category><category>Social Networking</category><category>Video</category><category>YouTube</category>
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		<description><![CDATA[Kleiner Perkins has launched the iFund to back iPhone-based projects; Accel, Meritech, Founders&#8217; Fund and Greylock have the fbFund to back Facebook-based projects.
I am a bit surprised that no one has a YouTube fund.  If the premise is that the world we live is an ad-supported one, then as a sales guy I see [...]]]></description>
			<content:encoded><![CDATA[<p>Kleiner Perkins has launched the <a href="http://www.kpcb.com/initiatives/ifund/index.html" target="_blank">iFund</a> to back iPhone-based projects; Accel, Meritech, Founders&#8217; Fund and Greylock have the <a href="http://www.facebook.com/press/releases.php?p=4821" target="_blank">fbFund</a> to back Facebook-based projects.</p>
<p>I am a bit surprised that no one has a YouTube fund.  If the premise is that the world we live is an ad-supported one, then as a sales guy I see the YouTube fund being able to provide far better returns than the FB and iPhone ones (especially when you consider that the FB platform is a <a href="http://watchmojo.com/web/blog/?p=1594" target="_blank">double-edged sword</a> and the iPhone isn&#8217;t exactly getting <a href="http://zbowling.com/blog/2008/03/14/iphone-developer-program-is-a-joke/" target="_blank">everyone </a>excited).</p>
<p>Why has no VC launched a fund to back video projects surrounding YouTube?</p>
<p>In my opinion, monetizing YouTube is the single greatest business opportunity online right now:</p>
<p>- YouTube streams 1 out of 3 videos;</p>
<p>- YouTube is part of the most profitable online media company, Google;</p>
<p>- Online video advertising is the next high growth area;</p>
<p>- YouTube has hitherto not generated any meaningful revenue, so the upside is far more considerable;</p>
<p>In wireless, I agree that the iPhone might be the next big thing, but right now, its market share is tiny next to market leader Nokia, who has 40% of the world&#8217;s global market.</p>
<p>As per social networking, Facebook is not even #1, MySpace is.  MySpace and Facebook are fantastic platforms but remain challenging to monetize, if the premise is that advertising is the monetization route.</p>
<p>But YouTube&#8217;s upside is becoming pretty crystal clear: over time, it will be a massive ecosystem when you consider that online video ads will grow 7x in the next 4 years and the network effects of YouTube gathering the world&#8217;s video content will continue to grow.  Bear in mind, YouTube is both a <a href="http://watchmojo.com/web/blog/index.php/2007/11/22/youtube-promotional-vs-commercial-distribution-platform/" target="_blank">promotional and a commercial platform</a>, if the audiences and streams continue to grow, then it&#8217;s a matter of time before more - if not all - content owners want some kind of presence on the site.  This is not a zero sum game: I am also very bullish on MySpace TV because I think the media DNA will serve it very well (full disclosure: WatchMojo.com has ever larger presences and reach on both <a href="http://watchmojo.com/web/blog/index.php/2008/01/24/bbc-partners-with-myspace-tv/" target="_blank">MySpace TV</a> and <a href="http://watchmojo.com/web/blog/index.php/2008/03/14/watchmojocom-breaks-into-top-25-directors-on-youtube/" target="_blank">YouTube</a>, along with a hundred other such sites).</p>
<p>Anyway, I am trying to think as to why there is no YouTube fund.  Perhaps because invariably a YouTube fund would require that the fund invests in content, and VCs remain jittery about content plays (though that is <a href="http://watchmojo.com/web/blog/index.php/2008/03/14/content-fundings-continue-to-gain-momentum/" target="_blank">changing more and more</a>).</p>
<p>But if that&#8217;s not the reason, why is that?</p>
<p>1. It can&#8217;t be because Facebook is privately held; Apple, after all, is a massively profitable publicly traded firm sitting on $18B in cash.</p>
<p>2. Can&#8217;t be size: Facebook is much smaller than YouTube.</p>
<p>3. Can&#8217;t be market leadership: Nokia remains king of the mountain with 40% market share, yes the iPhone&#8217;s market share is pretty impressive, but its projected success in handheld devices remains a big potential concept and not really a <em>fait accompli</em>.  Facebook is #2 to MySpace.  Yet YouTube is clearly the #1 in its space.</p>
<p>4. Can&#8217;t be propensity to monetize: as a social networking site, Facebook is difficult to monetize, yet as the world&#8217;s largest video collection of video clips, YouTube represents easier ways to monetize.</p>
<p>5. Can&#8217;t be platform universality: iPhone will remain closed in that all wireless protocols and platforms are generally closed relative to their online peer; Facebook is also largely closed with regards to data portability.</p>
<p>6. Can&#8217;t be a lack of clarity in the prevailing model: We live in an ad-supported world, yet neither social networking nor wireless have any success in advertising relative to the Web; whereas YouTube&#8217;s likelihood to become a major monetization platform is pretty much a matter of time and execution.</p>
<p>Should Google launch one?</p>
<p>I&#8217;d love people&#8217;s take on this.  Something seems off.</p>
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