HipMojo.com http://watchmojo.com/web/blog Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&A, Financing, VCs Sat, 21 Nov 2009 21:40:57 +0000 http://wordpress.org/?v=2.1.3 en Are Affiliate Sales the Path to Facebook’s Billions? http://watchmojo.com/web/blog/index.php/2008/04/20/are-affiliate-sales-the-path-to-facebooks-billions/ http://watchmojo.com/web/blog/index.php/2008/04/20/are-affiliate-sales-the-path-to-facebooks-billions/#comments Mon, 21 Apr 2008 01:31:16 +0000 Ashkan Karbasfrooshan Facebook.comInternet & WebManagementMySpaceOnline AdvertisingSocial Networking http://watchmojo.com/web/blog/index.php/2008/04/20/are-affiliate-sales-the-path-to-facebooks-billions/ Center Networks makes the case for Facebook to dive deep into a CPA-centric advertising strategy.  It’s not a bad one, frankly… and much the same way that Google embraced CPC after Yahoo! had embraced CPM, it only makes sense for Facebook to continue along the spectrum by going after CPA.

Of course, that’s not where the big Fortune 500 advertising budgets are, and I am not sure that CPA can justify Facebook’s massive $15B business… but the flip side is that pursuing a CPM business (branded advertisers, basically) will pan out.  I’ve covered this a bit in:

- Memo to Facebook Sales Team
- MySpace, Facebook’s Billion Dollar Opportunity?

For more on CPM, CPC and CPA and other online marketing lingo, click here.

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