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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sun, 22 Nov 2009 13:53:08 +0000</pubDate>
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		<title>StreetMojo.com RSS Feeds Are Finally Here</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/04/21/streetmojocom-rss-feeds-are-finally-here/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/04/21/streetmojocom-rss-feeds-are-finally-here/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 22:00:38 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[RSS]]></category>

		<category><![CDATA[Mojo Supreme]]></category>

		<category><![CDATA[StreetMojo.com]]></category>
<category>Internet &amp;#038; Web</category><category>Mojo Supreme</category><category>RSS</category><category>StreetMojo.com</category>
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		<description><![CDATA[Finally you can subscribe to StreetMojo&#8217;s RSS feeds and access thousands of contests. Get it here.  And yes, if you are a website, you can now parse that good stuff and add promotions, sweepstakes etc. at will.
Feedback, suggestions, etc&#8230; send it to ash@mojosupreme.com. More mojo, you wonder&#8230; and what is StreetMojo.com, you may ask?
- StreetMojo:
1 [...]]]></description>
			<content:encoded><![CDATA[<p>Finally you can subscribe to <a href="http://www.streetmojo.com" target="_blank">StreetMojo</a>&#8217;s RSS feeds and access thousands of contests. <a href="http://www.watchmojo.com/contest/rss.php" target="_blank">Get it here</a>.  And yes, if you are a website, you can now parse that good stuff and add promotions, sweepstakes etc. at will.</p>
<p>Feedback, suggestions, etc&#8230; send it to ash@mojosupreme.com. More mojo, you wonder&#8230; and what is StreetMojo.com, you may ask?</p>
<p>- StreetMojo:</p>
<p>1 - Allows <strong>users</strong> to log in and access thousands of contests based on category of interest.  They can browse all contests for free, and if they choose to sign up to the contest in question, all they have to do is sign up to StreetMojo.com.   Once they do, they will be redirected to the contest in question.  Check it out <a href="http://www.streetmojo.com" target="_blank">here</a>.</p>
<p>If and only if the users<strong> </strong>are interested, they can opt-in and get a weekly email with the latest contests, based on their interests (music, or travel, or cars, etc.).  This avoids the negative connotation of most sweepstakes – notably spam and unwanted emails &#8212; and removes the chaotic aspect of looking for contests on the Web.</p>
<p>2- <strong>Marketers</strong> can use the platform to upload contests and reach targeted consumers and frankly, a lot of record labels, PR firms do.  This is basically a self-service tool to bypass publishers.</p>
<p>It&#8217;s something I thought of in 2005 when I left my old gig&#8230; seeing how neglected and marginalized the promotion space was compared to advertisers&#8230; who got all of the publishers&#8217; attention).</p>
<p>3 - On the flip side, it also provides <strong>publishers</strong> with the opportunity to integrate a feed onto their sites and offer their readers thousands of contests, so that they can focus their energies on selling more ads.</p>
<p>Again, publishers have bigger fish to fry than chase contests.<br />
A moment of entrepreneurial candor (what else would you expect) - I have so dropped the ball on making StreetMojo.com become what I think it can become&#8230; which is a mechanism and platform to connect users with marketers with many other applications, such as classifieds, bookmarking tools, etc., all of which have been built but never launched&#8230; Shame on me.</p>
<p>But&#8230; with the success of WatchMojo.com, StreetMojo.com has been relegated a tad.  This begs the question: should I continue to focus 99% on WatchMojo.com and let StreetMojo.com grow in tandem&#8230; or should we put some focus on StreetMojo.com, as well?</p>
<p>Nevertheless, a &#8220;lot&#8221; of the people that subscribe to it (about 5,000 or so!) seem to like it.</p>
<p>Read more here:</p>
<p>:: <a href="http://www.prweb.com/releases/2006/8/prweb425419.htm" target="_blank" rel="bookmark">Mojo                             Supreme’s                                   StreetMojo.com: Winning the Prize in the Lucrative                                   but Fragmented Market for Promotions, Contests                                   and Sweepstakes</a></p>
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