Gee… I wonder where those ad dollars will go?

Hmm… anyone got a clue? From SAI:

CBS
best case: $2.2 billion -3%
worst case: $1.93 billion -15%

ABC
best case: $2.35 billion -2%
worst case: $2.05 billion -15%

NBC
best case: $1.78 billion -1%
worst case: $1.57 billion -13%

Fox
best case: $1.85 billion +2%
worst case: $1.59 billion -12%

Traditional media won’t disappear, that’s for sure, but TV will look awfully like the way print looks today.