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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sat, 21 Nov 2009 21:40:57 +0000</pubDate>
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		<title>MySpace&#8217;s $300M Offer to 50 Cent?  Murdoch Isn&#8217;t Stupid</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/05/16/myspaces-300m-offer-to-50-cent-murdoch-isnt-stupid/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/05/16/myspaces-300m-offer-to-50-cent-murdoch-isnt-stupid/#comments</comments>
		<pubDate>Fri, 16 May 2008 18:23:03 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Rumors]]></category>

		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Digital Music]]></category>

		<category><![CDATA[News Corp./FIM]]></category>

		<category><![CDATA[MySpace]]></category>
<category>Digital Music</category><category>Internet &amp;#038; Web</category><category>MySpace</category><category>News Corp./FIM</category><category>Rumors</category>
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		<description><![CDATA[Bloggers will eat this up, but I for one doubt it and will believe it when I see it.
News Corporation reportedly courts US rapper 50 Cent with $300M offer to join the MySpace Label.
Hmm, something tells me, this is not true.
For one, even when the music business was a good one (was it ever?), Murdoch [...]]]></description>
			<content:encoded><![CDATA[<p>Bloggers will eat <a href="http://www.guardian.co.uk/world/2008/may/16/usa.musicnews?gusrc=rss&amp;feed=media" target="_blank">this</a> up, but I for one doubt it and will believe it when I see it.</p>
<p>News Corporation reportedly courts US rapper 50 Cent with $300M offer to join the MySpace Label.</p>
<p>Hmm, something tells me, this is not true.</p>
<p>For one, even when the music business was a good one (was it ever?), Murdoch wisely stayed away from it.  Notice that when News Corp. paid $580M for Intermix - parent of MySpace - it was largely to increase exposure to music&#8217;s upside without exposing himself to the negatives of the trade.</p>
<p>MySpace has wisely leveraged its musical assets (content, artists&#8217; reliance, etc.) but that only makes sense for up and coming bands&#8230; I cannot imagine Murdoch paying $300M to an artist.  He would probably use that to buy more assets, especially with his arch-nemesis Sumner Redstone plunking down $1.8B for CNET, owner of MP3.com and Gamespot.com&#8230; meaning that between Last.fm/MP3 and Gamespot, Redstone is firmly locking horns with Murdoch&#8217;s MySpace and IGN.com/Gamespy.</p>
<p>Why is the 50 Cent deal so crazy?</p>
<p>The rumored branding agreement would also dwarf the size of the $120m offer that in October enticed Madonna to leave her longtime Warner Brothers record label for concert promoting company Live Nation.</p>
<p>Yeah, don&#8217;t count on this&#8230; <a href="http://en.wikipedia.org/wiki/Kevin_Federline" target="_blank">though crazier things have happened in the music bizness</a>.</p>
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