In a short interview, he basically decoded WatchMojo.com’s editorial strategy:
Farber - who is Cnet’s editor in chief - comments that nowadays, success for video content creators boils down to shows (example: Lost), and not networks (example: ABC, NBC or CBS) or genres (example: dramas).
I comment quite openly about the broad video content landscape. I also am quite open about our business goals, accomplishments and the method to the madness behind it. But I’ve never specified the rationale of producing so much content (nearly 5,000 clips) across so many categories (15) so frequently (100 new clips per month). Yesterday I did a search for WatchMojo and Google showed 14,000,000 mentions. I’ve cropped the image… but you get the idea. We’ve blanketed the web… for a reason:
Farber hits it on the nail… but yet, he does not go far enough. Online, it’s not even about shows as it is about breaking up the show into more finite pieces.
Think atom vs. molecule… where the show is a molecule and each scene (let alone act) is an atom. Video is a far more dynamic media than text, true… but lacking any real SEO mojo, video cannot really succeed or explode until it is broken up into atoms.
June 7th, 2008 at 12:16 am
you are good Ashkan. We need to hookup. We have the same views. Everytime I read your posts I just shake my head and say - this dude is clued in.
You are tracking it perfectly…what will it take to convince the smart capital markets to move in this direction??