Anyway, separately from the mojo names, I also own some like businessmyths.com or contextisking.com.

I got an offer to sell contextisking.com. I like it, I intended on writing a book with that name but then basically launched Mojo Supreme as a result of my findings / conclusions in the context is king mantra.

My question: should I sell contextisking?

My observation: imagine if M&A was more like buying and selling a URL.

I asked one of my informal de facto advisers if I should make a corporate development sale on price alone or also include the company’s new home, management of the buying party, and other intangibles such as this, along with what the sum of the parts can yield.  The outcome of MSFT/Google competitions for acquisition targets hasn’t always been based on price alone… of course.  But for most deals, it does boil down to price.

He laughed at me and called me an idealistic little you-know-what… arguing that price and price alone is all that matters… because once you sell you lose control and all is moot.

I am not saying I agree with him… but if I did… then I figure M&A would work better without the song and dance that comes with the process. Imagine an interested party submits a blind offer, you counter, etc., until you agree to a price. When it’s said and done, you realize who it is and what they intend to do with it.

Either way, you look like a freaking genius or a dumb bloke. Which, basically, is what happens with M&A now anyway.

Related:

- determining the value of URLs