HipMojo.com http://watchmojo.com/web/blog Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&A, Financing, VCs Fri, 20 Nov 2009 15:29:08 +0000 http://wordpress.org/?v=2.1.3 en Television: Average Viewer is 50 Years Old http://watchmojo.com/web/blog/index.php/2008/06/27/television-average-viewer-is-50-years-old/ http://watchmojo.com/web/blog/index.php/2008/06/27/television-average-viewer-is-50-years-old/#comments Fri, 27 Jun 2008 20:37:04 +0000 Ashkan Karbasfrooshan ABCCBSDisneyNBCNews Corp./FIMOnline AdvertisingStat of the DayTV Networks http://watchmojo.com/web/blog/index.php/2008/06/27/television-average-viewer-is-50-years-old/ Advertisers aim for the 18-24, or 25-34, or 35-49 segment.  SAI is right that no one really ever aims for the 50 and over crowd.  That can’t be good news to networks.

Average age for live-only viewing:

CBS: 54
ABC: 50
NBC: 49
Fox: 44
The CW: 34

With 7 days of DVR viewing factored in:

CBS: 53
ABC: 49
NBC: 48
Fox: 43
The CW: 34

Read more.

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