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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sat, 21 Nov 2009 21:40:57 +0000</pubDate>
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		<title>Is the Online Video Industry Totally Clueless?</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/07/03/is-the-online-video-industry-totally-clueless/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/07/03/is-the-online-video-industry-totally-clueless/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 00:02:16 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[YouTube]]></category>
<category>Internet &amp;#038; Web</category><category>Video</category><category>YouTube</category>
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		<description><![CDATA[Let&#8217;s connect the dots:
- YouTube&#8217;s market share is growing, nearing 75%.  It is the market.
- YouTube is sucking the wind out of the entire video space, meaning that while the theory of long tail economics seems great in theory, the kind of inventory and reach is way too immaterial to be meaningless in practice.
- The [...]]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s connect the dots:</p>
<p>- YouTube&#8217;s market share is growing, nearing 75%.  It is the market.</p>
<p>- YouTube is sucking the wind out of the entire video space, meaning that while the theory of <a href="http://online.wsj.com/article/SB121493784638920147.html" target="_blank">long tail economics</a> seems great in theory, the kind of inventory and reach is way too immaterial to be meaningless in practice.</p>
<p>- The only time YouTube seems to generate any news, it&#8217;s when it is getting <a href="http://www.techmeme.com/080703/p13#a080703p13" target="_blank">sued</a> by big media, who have historically had the best rapport with big branded advertisers, the very same ones who we are counting on making online video advertising revenues take off.</p>
<p>- Meanwhile, VCs continue to fund hapless technology video plays - who end up <a href="http://www.alleyinsider.com/2008/7/web-tv-firm-kasenna-sells-out-investors-take-bath" target="_blank">selling</a> for 5% of the amount they raise - hoping the answer to online video advertising revenues lies in technology&#8230; when any sane individual will tell you the problem is a lack of good, high-quality, professionally produced, <a href="http://valleywag.com/5022071/emi-sues-hi5-and-videoegg-for-listening-to-emi" target="_blank">non-pirated</a> video content&#8230;</p>
<p>Call me crazy, but if this is what we have in store for online video&#8230; I think I&#8217;m grabbing by can of beans and heading for the bunker.</p>
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