- plenty of time spent on the medium,
- free multimedia content,
- massive floods of audience migrating to the medium from other platforms, creating an inefficiency with regards to time spent vs. ad dollars,
- optimal technical and design layouts and configurations for advertising,
- an open system.

Wireless?  Nope, nope, nope, nope, and nope.   Wireless advertising is the latest - and ongoing - great white hype.   Yes, wireless is growing faster than the Web did, but there are countless of reasons - listed above - why mobile advertising won’t pan out relative to current expectations.

In talking about AdMob, Venture Beat talks about the explosive future growth of wireless advertising… but count me one in the cynical camp.

Don’t get me wrong, I’ve been impressed with the size of the potential market, too.  Here’s our lengthy post about the size of the wireless entertainment and mobile advertising space; but its state is quite different and the players don’t have the foggiest clue what to do.

Much the same way, for example, that we want everything to have an advertising business model, sometimes, there’s a better e-commerce play (think Twitter).  But the e-commerce multiples are a poor man’s game compared to advertising, so expect more investors to be fleeced with the promise of the great upcoming boom in wireless advertising.

Hey, I want this to be true, WatchMojo.com’s massive video library is perfect for wireless… but given my experience dealing with this space, I’m short on this, at least for now.