Online video remains the fastest growing segment in online advertising:
- Search will grow by 24.0% to $13.8 billion. Search remains the largest “emerging” media category
- Social media will grow by 37.4% to $1.474 billion. Social Media will benefit from improved monetization
- Online video will grow by 45.0% to $805 million. This will be the fastest growing emerging media platform
- Gaming will grow by 27.4% to $296 million. The bulk of dollars will come from tonnage of online consumption
- Mobile will grow by 42.6% to $298 million. Growth will come from experimentation and expansion of an endemic platform
- Advanced TV will grow by 13.7% to $183 million. The medium remains constrained for the largest advertisers
- Emerging Out-of-home will grow by 22.7% to $1.954 billion. New digital billboards and aggregation of inventory will be key to growth
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