Summary of 2009 Emerging Media Forecasts

Ashkan Karbasfrooshan — Tue, 08 Jul 2008 19:25:12 +0000

Online video remains the fastest growing segment in online advertising:

Search will grow by 24.0% to $13.8 billion. Search remains the largest “emerging” media category
Social media will grow by 37.4% to $1.474 billion. Social Media will benefit from improved monetization
Online video will grow by 45.0% to $805 million. This will be the fastest growing emerging media platform
Gaming will grow by 27.4% to $296 million. The bulk of dollars will come from tonnage of online consumption
Mobile will grow by 42.6% to $298 million. Growth will come from experimentation and expansion of an endemic platform
Advanced TV will grow by 13.7% to $183 million. The medium remains constrained for the largest advertisers
Emerging Out-of-home will grow by 22.7% to $1.954 billion. New digital billboards and aggregation of inventory will be key to growth

HipMojo.com