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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sat, 21 Nov 2009 21:40:57 +0000</pubDate>
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		<title>Consumer Magazines Transition - or Lack Thereof - to Digital</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/07/11/consumer-magazines-transition-or-lack-thereof-to-digital/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/07/11/consumer-magazines-transition-or-lack-thereof-to-digital/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 21:53:30 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Magazines]]></category>

		<category><![CDATA[Newspapers]]></category>

		<category><![CDATA[Online Advertising]]></category>
<category>Internet &amp;#038; Web</category><category>Magazines</category><category>Newspapers</category><category>Online Advertising</category><category>Video</category>
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		<description><![CDATA[You know newspapers will have - and are having - a hard time in the digital age, but what about magazines?
Well, judging by this report, it doesn&#8217;t look any better.  More analysis and commentary from Paid Content here.
Magazines had a big window of opportunity first in the late 1990s, but they put their head in [...]]]></description>
			<content:encoded><![CDATA[<p>You know newspapers will have - and are having - a hard time in the digital age, but what about magazines?</p>
<p>Well, judging by this <a href="http://www.fitchratings.com/corporate/reports/report_frame.cfm?rpt_id=390836" target="_blank">report</a>, it doesn&#8217;t look any better.  More analysis and commentary from Paid Content <a href="http://www.paidcontent.org/entry/419-can-consumer-mags-profitably-transition-to-digital-credit-rater-fitch-i/" target="_blank">here</a>.</p>
<p>Magazines had a big window of opportunity first in the late 1990s, but they put their head in the sand.  They had an even bigger opportunity in the 2001-03 nuclear winter where depressed asset prices could have made them gain footholds in digital, but few really took advantage of any of those chances.</p>
<p>In fact, what they did to exasperate their somber futures was scale back investment altogether.  You are sort of seeing something similar, though on a lesser scale now.  You would think that both print media (newspapers and magazines) would be diving into online video&#8230; but given the <a href="http://www.alleyinsider.com/2008/7/the-cost-of-online-video-8-billion-and-counting" target="_blank">lack of online video advertising revenues</a>, many are sitting on the sidelines&#8230; which will only hurt them in a year or two when these spike.</p>
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