HipMojo.com http://watchmojo.com/web/blog Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&A, Financing, VCs Sat, 21 Nov 2009 21:40:57 +0000 http://wordpress.org/?v=2.1.3 en In May, 20% More Watched Videos than Searched Keywords http://watchmojo.com/web/blog/index.php/2008/07/14/in-may-20-more-watched-videos-than-searched-keywords/ http://watchmojo.com/web/blog/index.php/2008/07/14/in-may-20-more-watched-videos-than-searched-keywords/#comments Mon, 14 Jul 2008 19:08:14 +0000 Ashkan Karbasfrooshan comscoreInternet & WebOnline AdvertisingSearch WarsStat of the DayUncategorizedVideoYouTube http://watchmojo.com/web/blog/index.php/2008/07/14/in-may-20-more-watched-videos-than-searched-keywords/ Video is now firmly kicking search’s ass… well, not yet in revenues (where it actually matters), but in terms of engagement:

According to comScore, in May, in the US, people streamed 12B videos, but conducted just over 10B search queries.

eMarketer says online video advertising revenue will come in at $1.35B in 2008… but the odd thing is that YouTube - despite having a commanding market share lead in streams generated - does less than $50M in actual video ads, with the bulk of that $200M yearly revenue coming from display banner ads.

So who generates video advertising revenues? By our estimates, it’s mainly traditional media and the portals. For more on that, click here.

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