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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Fri, 20 Nov 2009 15:29:08 +0000</pubDate>
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		<title>What if YouTube Users Prefer UGC and Shun Professional Content?</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/07/22/what-if-youtube-users-prefer-ugc-and-shun-professional-content/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/07/22/what-if-youtube-users-prefer-ugc-and-shun-professional-content/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 14:43:15 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Piracy]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[YouTube]]></category>

		<category><![CDATA[WatchMojo.com]]></category>
<category>Google</category><category>Internet &amp;#038; Web</category><category>Piracy</category><category>Video</category><category>WatchMojo.com</category><category>YouTube</category>
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		<description><![CDATA[The ongoing question surrounding YouTube and Google&#8217;s inability to maximize revenue opportunities on the site is, has been and will be: will marketers embrace the site, which has only 4% monetizable content, according to a recent WSJ article.
But judging by a couple of comments that my post on YouTube&#8217;s Nuclear Option on Monetizing YouTube got [...]]]></description>
			<content:encoded><![CDATA[<p>The ongoing question surrounding YouTube and Google&#8217;s inability to maximize revenue opportunities on the site is, has been and will be: will marketers embrace the site, which has only 4% monetizable content, according to a recent WSJ article.</p>
<p>But judging by a couple of comments that my post on <a href="http://watchmojo.com/web/blog/index.php/2008/07/18/monetizing-youtube-googles-nuclear-option/" target="_blank">YouTube&#8217;s Nuclear Option on Monetizing YouTube</a> got on <a href="http://seekingalpha.com/article/85800-google-8217-s-nuclear-option-to-monetize-youtube" target="_blank">Seeking Alpha</a>, I wonder if that is even moot.  Judge for yourself:</p>
<blockquote><p>Commentor Joyful Alternative:        But user-generated crap is why I go to YouTube!</p>
<p>Commentor Tom B: I think &#8220;joyful&#8221; has it right; let&#8217;s get MORE &#8220;seedier and undesirable content&#8221;. In fact, if you make it seedy enough, people might pay subscription fees&#8230;..I mean&#8211; people pay for cable TV, right? That&#8217;s at least 96% junk.</p></blockquote>
<p>What if YouTube&#8217;s users just shun professional content in favor of falling cats and stumbling skateboarders?  I mean, our content does very well on YouTube, we&#8217;re one of the largest producers - both measured by videos and video streams - but the fact is, the most popular videos will always be random UGC clips of pirated content.</p>
<p>If that is the case, then I pity the fool who shelled out $1.65B for YouTube - well, no quite, I still see oodles of value in Google&#8217;s decision&#8230; they paid in stock people&#8230; stock!</p>
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