As a distribution partner of Joost, we have a lot of content on the service and having gotten a sneak peek at the social media bells and whistles I think this will push them ahead… a bit. In all fairness, the company - armed with a massive $45M and rumored to have raised even more this year - did lose a whole year in the market… in that time span, Hulu - armed with $100M and News Corp. and NBC’s content libraries - managed to crack the Top 10.