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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sat, 21 Nov 2009 21:40:57 +0000</pubDate>
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		<title>YHOO: To Short or Long, or Perfectly Priced</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/09/10/yhoo-to-short-or-long-or-perfectly-priced/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/09/10/yhoo-to-short-or-long-or-perfectly-priced/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 13:50:50 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Search Wars]]></category>

		<category><![CDATA[Legal Matters]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Yahoo!]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[Online Advertising]]></category>
<category>Google</category><category>Internet &amp;#038; Web</category><category>Legal Matters</category><category>Microsoft</category><category>Online Advertising</category><category>Search Wars</category><category>Yahoo!</category>
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		<description><![CDATA[So long as Yahoo! was a publicly traded, independent company operating in search, display and video advertising, investors would always trade it at a discount relative to Google (after stripping away the value of its Asian holdings).
One thing that kept the company&#8217;s multiples and stock afloat was the embedded acquisition premium.  At a market cap [...]]]></description>
			<content:encoded><![CDATA[<p>So long as Yahoo! was a publicly traded, independent company operating in search, display and video advertising, investors would always trade it at a discount relative to Google (after stripping away the value of its Asian holdings).</p>
<p>One thing that kept the company&#8217;s multiples and stock afloat was the embedded acquisition premium.  At a market cap of $30-40B, only one company really stood to acquire it: Microsoft.   Considering, however, how brazenly Yahoo! spurned Redmond&#8217;s overtures, that premium vanished.</p>
<p>This is why, I think, the company is now trading below $25B.  Sure, the economic headwinds don&#8217;t help&#8230; but that is secondary to the unique factors facing the company.</p>
<p>Now we hear that the Department of Justice is looking at pursuing Google - something we suggested all the way back in 2006 in <a href="http://watchmojo.com/web/blog/index.php/2006/06/03/will-google-be-the-msft-style-monopoly-of-the-21st-century/" target="_blank">Google is the 21st Century&#8217;s Answer to Microsoft and Standard Oil</a>.</p>
<p>If the DOJ indeed takes this route, then it is highly possible that <a href="http://techland.blogs.fortune.cnn.com/2008/09/09/google-yahoo-ad-deal-may-face-legal-challenge/" target="_blank">Google will simply walk away from the deal</a>.  Having totally rejected Microsoft, this would not automatically re-open talks for a merger or acquisition, though that remains an option.  The question would then be: at what price?  Surely not the $44.6B MSFT offered earlier this year.</p>
<p>This all begs the question: is YHOO&#8217;s downside risk large enough that more than one player (with smaller pockets) could suddenly become a potential acquiror?</p>
<p>Time will tell.</p>
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