Google Sites Maintains Dominant Position

In July, Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu ranked eighth with 119 million videos, representing 1 percent of all videos viewed.
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Top U.S. Online Video Properties* by Videos Viewed

July 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

 

Property                    Videos        Share (%)

                             (000)        of Videos

Total Internet            11,425,890        100.0

Google Sites               5,044,053         44.1

Fox Interactive Media        445,682          3.9

Microsoft Sites              282,748          2.5

Yahoo! Sites                 269,452          2.4

Viacom Digital               246,413          2.2

Disney Online                186,700          1.6

Turner Network               171,065          1.5

Hulu                         119,357          1.0

AOL LLC                       95,106          0.8

CBS Corporation               69,316          0.6
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*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Google can have all of the difficulties monetizing YouTube, they OWN the video space now.