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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sat, 21 Nov 2009 21:40:57 +0000</pubDate>
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		<title>Hoping for the Sizzle to Fizzle</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/09/12/hoping-for-the-sizzle-to-fizzle/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/09/12/hoping-for-the-sizzle-to-fizzle/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 16:30:01 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Management]]></category>

		<category><![CDATA[Glam Media]]></category>

		<category><![CDATA[Heavy.com]]></category>
<category>Glam Media</category><category>Heavy.com</category><category>Internet &amp;#038; Web</category><category>Management</category>
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		<description><![CDATA[I&#8217;m trying to think who issues more press releases, and seemingly jumps from one &#8220;focus area&#8221; to another:
Glam Media or Heavy.com?
I could not even tell you what these companies stand for anymore&#8230; that&#8217;s I guess what happens when you raise gushing amounts of VC: Heavy&#8217;s raised some $25M and more, Glam about $100M.  I stopped [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m trying to think who issues more press releases, and seemingly jumps from one &#8220;focus area&#8221; to another:</p>
<p><a href="http://www.paidcontent.org/entry/419-glam-media-forms-ad-net-aimed-at-african-americans/" target="_blank">Glam Media</a> or <a href="http://valleywag.com/5048720/how-bringing-in-the-grownups-killed-heavycom " target="_blank">Heavy.com</a>?</p>
<p>I could not even tell you what these companies stand for anymore&#8230; that&#8217;s I guess what happens when you raise gushing amounts of VC: Heavy&#8217;s raised some $25M and more, Glam about $100M.  I stopped counting&#8230; but it&#8217;s a bit of a joke that your media partners, advertisers and users get confused by the barrage of hyperbole that crams my freaking inbox every day about the latest thing.</p>
<p>Sizzle over substance&#8230; I can&#8217;t wait for this wave of hype to crater and more way for something meaningful, again&#8230; which will of course give way for more crap and hype.  But I digress.</p>
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