Working out the math: 51M streams / 37K video producers = 1,378 streams per partner per month. While this seems low, it’s the quintessential quality vs. quantity dilemma.  For the record, I think Blip.tv is going about it the right way, foregoing the UGC or pirated type of content for quality made-for-web video content.

As I disclosed previously in the earlier post, we use Blip.tv but also syndicate widely to places like MySpace, Hulu, YouTube etc.  That would be our “network”, where we do anywhere from 3-5M streams per month on the Web, but only 100,000-200,000 (so less than 5%) of those come from WatchMojo.com/Blip.tv (since we’ve integrated Blip.tv’s player in our CMS), which is what I refer to as our “property”.  Mind you, for some reason, this past month we’ve seen a spike in our daily streams on the property:

I keep an eye on our total streams, which are powered by our network…  I have come to accept the fact that we will do 30-50x more streams on our network than on our property, but it is nice to see our property grow too.

Anyway, from those numbers, that would make us one of the larger video content creators using Blip.tv, I suppose.  The challenge for Blip.tv would be to parlay the relationship it has with content producers such as WatchMojo.com to extend its reach elsewhere online.  I am not sure it wants to do this, but if it did, it would tap into a much, much larger pool of high quality inventory.  We shall see what Blip.tv uses this additional funding for… but when you consider that Blip.tv is headquartered in Manhattan, one hopes it is to extend its reach onto Madison Avenue, too.