It seems like every other conversation we have, someone asks me how the economic slowdown (or more like a clusterf*** to the poorhouse) is affecting our business.  Here is a typical exchange:

Someone else: How’s the crisis gonna impact your business?

Me: We’ll win some business (because less people have the appetite to produce so they turn to us) and we will lose some (because people are careful with cash).  But net-net, since we did not raise mountains of VC cash, it’s consistent and progressive growth.

Someone else: Right, less competition and even less people thinking about starting up.  That’s a good thing, but the problem might be the costs of keep developing new and attractive content.

Me: For us in Montreal it’s not an issue, costs are down, but if you are in NY, SF, LA - creating high quality content at a reasonable cost now is impossible.

Someone else: Yeah, you’re right. We’ve cut down some expenses.

There you have it.  I’d like to cut some expenses, too… but we never beefed up on expenses, so short of diluting the office coffee, I don’t know where to start.