With the economic slowdown affecting display advertisement, heavily-backed AdConion is diving into the space with the acquisition of a digital studio.  I am sure many more will follow; while technically numbering hundreds if not thousands, ad networks have always historically moved in tandem and act as an oligopoly.

With video content being at the center of the Web for decades to come, and marketers rejecting UGC, I fully expect other players like Tribal Fusion to do something similar in the weeks and months to come.

I think the challenge here is to make content that is actually informational and useful, it is too easy to create simple ads as content pieces that no one will care about, let alone watch.