Auto Ad Spend Figures

Ashkan Karbasfrooshan — Mon, 24 Nov 2008 02:22:18 +0000

Via Paul Kedrosky. Here is what the automotive sector spends in terms of advertising, I would just like to point out if the US automakers were to enter Chapter 7 and reorganize themselves, the European and Asian carmakers would just get more aggressive for market share, which means they’d advertise more and give better offers. Anyway, here are the figures:

3.3% of total U.S. measured spending
5.9% of total U.S. network TV spending
49% of total (foreign and domestic) automakers’ U.S. measured spending
2.8% of total U.S. magazine ad spending
8.0% of total spending in Sports Illustrated
9.2% of total spending on Fox network TV
2.5% of total U.S. cable-TV ad spending
6.8% of ad spending on ESPN
8% of total Internet spending
Sources: Ad Age, Nielsen, TNS

When you combine these figures, however, with the impact of lessened financial sector advertising, you start to understand why advertising is having a rough short term period.

HipMojo.com

Auto Ad Spend Figures