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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sat, 21 Nov 2009 21:40:57 +0000</pubDate>
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		<title>Did UGC Fizzle Take Down VCs?</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/12/17/did-ugc-fizzle-take-down-vcs/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/12/17/did-ugc-fizzle-take-down-vcs/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 20:38:47 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Financing]]></category>

		<category><![CDATA[Stat of the Day]]></category>

		<category><![CDATA[Investing]]></category>

		<category><![CDATA[Facebook.com]]></category>
<category>Facebook.com</category><category>Financing</category><category>Internet &amp;#038; Web</category><category>Investing</category><category>Social Networking</category><category>Stat of the Day</category>
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		<description><![CDATA[In November 2006, I commented about eMarketer&#8217;s then-projections for social networking revenues.  When I wrote that, I said if these figures turn out to be true, then Facebook would be worth $2.275B&#8230; by 2010.  Read for yourself here.  Between then and now, we lost our marbles and [il]logically extrapolated MSFT&#8217;s $240M investment in Facebook for [...]]]></description>
			<content:encoded><![CDATA[<p>In November 2006, I <a href="http://watchmojo.com/web/blog/index.php/2006/11/01/social-networking-ads-to-hit-215b-in-2010-will-facebook-be-worth-2257b-then/" target="_blank">commented</a> about eMarketer&#8217;s then-projections for social networking revenues.  When I wrote that, I said if these figures turn out to be true, then Facebook would be worth $2.275B&#8230; by 2010.  Read for yourself <a href="http://watchmojo.com/web/blog/index.php/2006/11/01/social-networking-ads-to-hit-215b-in-2010-will-facebook-be-worth-2257b-then/" target="_blank">here</a>.  Between then and now, we lost our marbles and [il]logically extrapolated MSFT&#8217;s $240M investment in Facebook for 1.6% to project a paper value of $15B for the social networking site, justifying Facebook&#8217;s refusal to accept offers ranging from $800M to $2B (Viacom, IAC, Google, MSFT and Yahoo!).</p>
<p>Today, judging by the market for Facebook employee shares, <a href="http://www.alleyinsider.com/2008/12/facebook-value-drops-to-2-billion" target="_blank">some</a> can argue that Facebook is worth $2B.  Judging by the fact that the very same eMarketer has totally deflated its own projections for social networking revenues, that figure is far more plausible than anything near the $15B figure:</p>
<p><img src="http://watchmojo.com/blogs/images/socialnetworking.gif" height="191" width="324" /></p>
<p>That&#8217;s right, as a result of user-generated content and social networking sites being totally rejected by marketers, eMarketer earlier forecast of $2.15B by 2010 has been <a href="http://www.alleyinsider.com/2008/12/emarketer-cuts-2009-social-network-ad-spending-estimates-28-nws" target="_blank">replaced</a> by a more realistic but somber one: a paltry $1.64B by 2013.</p>
<p>It must really suck to be your average, run of the mill VC who expected social networking to &#8220;change the world&#8221; and make billions.  No wonder why they&#8217;re <a href="http://venturebeat.com/2008/12/17/vc-survey-market-will-look-up-in-2010/" target="_blank">frozen</a> into fear and inaction for the bulk of 2009.</p>
<p>You can blame the economy all you want, I blame a lack of common sense.</p>
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