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	<title>HipMojo.com</title>
	<link>http://watchmojo.com/web/blog</link>
	<description>Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&#038;A, Financing, VCs</description>
	<pubDate>Sat, 21 Nov 2009 21:40:57 +0000</pubDate>
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		<title>Will 2009 Mark Death of UGC Videos: Uncut, Jumpcut, Soapbox Next?</title>
		<link>http://watchmojo.com/web/blog/index.php/2008/12/17/will-2009-mark-death-of-ugc-videos-uncut-jumpcut-soapbox-next/</link>
		<comments>http://watchmojo.com/web/blog/index.php/2008/12/17/will-2009-mark-death-of-ugc-videos-uncut-jumpcut-soapbox-next/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 15:27:32 +0000</pubDate>
		<dc:creator>Ashkan Karbasfrooshan</dc:creator>
		
		<category><![CDATA[Internet &#038; Web]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[YouTube]]></category>

		<category><![CDATA[Yahoo!]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[TW AOL]]></category>
<category>Internet &amp;#038; Web</category><category>jumpcut</category><category>Microsoft</category><category>soapbox</category><category>Social Networking</category><category>TW AOL</category><category>uncut</category><category>Yahoo!</category><category>YouTube</category>
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		<description><![CDATA[Before all of the social media gurus send me death threats, please note the question mark in the title.
In mid-November 2008, we learned that AOL was canning Uncut, today we hear rumors that Yahoo! is killing Jumpcut. This begs the question: is Microsoft&#8217;s Soapbox next?  All of these sites were either launched (Soapbox) or acquired (Jumpcut [...]]]></description>
			<content:encoded><![CDATA[<p>Before all of the social media gurus send me death threats, please note the question mark in the title.</p>
<p>In mid-November 2008, we learned that AOL was <a href="http://www.paidcontent.org/entry/419-aol-cutting-off-uncut-video-service-more-squeeze-on-third-party-vendors/" target="_blank">canning</a> Uncut, today we hear rumors that Yahoo! is <a href="http://www.techcrunch.com/2008/12/17/yahoo-putting-jumpcut-in-the-deadpool/" target="_blank">killing</a> Jumpcut. This begs the question: is Microsoft&#8217;s Soapbox next?  All of these sites were either launched (Soapbox) or acquired (Jumpcut and Uncut) during the heyday of User Generated Content-mania, circa 2006.  You know, a time not long ago when Time chose <a href="http://www.time.com/time/covers/0,16641,20061225,00.html" target="_blank">YOU</a> as the Person of the Year.</p>
<p>A mere two years later, with marketers firmly rejecting UGC as a viable environment to advertise alongside to, you have to wonder how many other UGC-oriented video platforms will get killed.</p>
<p>After all, Uncut, Soapbox and Jumpcut are units of major media companies and they&#8217;re either dead of risk getting killed off.</p>
<p>How soon before VC-backed video file sharing social networks are killed, as well? After all, when it comes to UG-videos, YouTube has that market cornered, and it&#8217;s trying to carve out the ad-friendly programming away from the UGCrap to generate meaningful ad revenues&#8230; so how long before me-too video sites realize UGC is for losers and their VCs pull the chord?</p>
<p>Hint: not long.</p>
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