By the looks of it, everyone is launching an ad network these days, even Publishers Clearing House, who today announced it is launching the PCH Online Network: “Delivering more than 142 million monthly network-wide ad impressions, marketers gain access to millions of loyal and diverse community members with a play-to-win mindset”.

The PCH Online Network consists of six sites that offer CPA and CPM advertising opportunities, including:

• PCH.com attracts more than 13 million visits per month and 50 million page views and serves as a gateway to the entire suite of PCH’s online network.

• PCHGames.com attracts more than two million visits per month and 21 million page views by offering a large selection of casual games in the arcade, casino, sports, strategy and word categories.

• PCHQuiz4Cash.com attracts more than 600,000 visits per month and eight million page views by challenging site visitors to take quizzes and earn cash across a variety of interest areas.

• PCHLotto.com attracts more than one million visits per month, approximately six million page views and roughly 100,000 new customers per month by offering a variety of lotto games with a chance to win up to one million dollars.

• PCHTV.com and PCHtrivia.com are two of the most recent additions to the PCH Online Network with growing audiences. PCHTV.com allows visitors to watch real winning moments for a chance to win cash and prizes of their own, while PCHTrivia.com offers visitors the opportunity to play a variety of category-specific trivia games for a chance to enter a sweepstakes and win cash prizes.

“Through the PCH Online Network we are providing millions of users the opportunity to explore, have fun and win a wide variety of prizes every day,” said Michael Zane, director of online sales and interactive advertising, Publishers Clearing House Online Network. “We’re also providing brand marketers a wide variety of entertaining ways to communicate to a mass concentration of consumers who are in a receptive, winning mindset.”

It’s actually not a bad idea, but it’s not really a network per se, it’s just selling across their own network.