HipMojo.com http://watchmojo.com/web/blog Covering Online Video, Web, Search, Investing, Technology, Strategy, Investing, M&A, Financing, VCs Sat, 21 Nov 2009 21:40:57 +0000 http://wordpress.org/?v=2.1.3 en Is TV More Effective than Web? http://watchmojo.com/web/blog/index.php/2009/07/04/is-tv-more-effective-than-web/ http://watchmojo.com/web/blog/index.php/2009/07/04/is-tv-more-effective-than-web/#comments Sat, 04 Jul 2009 14:28:02 +0000 Ashkan Karbasfrooshan Internet & WebManagementTV Networks http://watchmojo.com/web/blog/index.php/2009/07/04/is-tv-more-effective-than-web/ Who cares, less and less people are watching TV.  But I think this has to do with the intrusiveness of ads as well as their format (on TV it’s a video online it’s usually a banner).

What Ads Do People Ignore?

—46% Internet banner ads
—17% Internet search engine ads
—13% Television ads
—9% Radio ads
—6% Newspaper Ads

What Ads Are Most Helpful?

—37% TV ads
—17% Newspaper ads
—14% Internet search ads
—3% Radio ads
—1% Internet banner ads

Read more.

]]> http://watchmojo.com/web/blog/index.php/2009/07/04/is-tv-more-effective-than-web/feed/