Archive for the '24/7 Realmedia' Category
If you find it odd that both Comcast and a consortium of four newspapers today launched plans for ad networks, it’s worth re-reading a couple of quotes from David Moore, CEO of 24/7 Realmedia, whom WPP picked up for $649M last year.
From an SAI interview:
SAI: Assuming we’re facing an ad slowdown, what’s going to happen […]
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It might seem counter-intuitive, but while this post is all about media and advertising, let’s start with technology and software.
There are now a lot of options for consumers in terms of free software. Google has been coming strong, and they’re not alone. This week, Microsoft announced a free, ad-supported of MSFT Works. Of course, giving away Works […]
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Yesterday, it was reported that the FTC was going to investigate into potential anti-trust issues in the Google/Doubleclick deal.
That puppy was for a whopping $3.1B, and triggered a plethora of deals, including Yahoo!/Right Media ($800M valuation), WPP/24/7 RealMedia for $680M and MSFT/aQuantive for $6B.
But this begs the question, in a market that is strong-form efficient […]
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A week or so after 24/7 RealMedia was rumored to fetch $1B from MSFT, WPP steps in and pays a modest 4% premium on TFSM’s shares and acquires it for $637M. Mind you, this comes after a considerable M&A premium run up took the stock from $8 to $12, down to $11 and change, and culminates with this […]
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Editor’s note: Part 1 was written before TFSM announces results | Part 2 (scroll down) written after results were announced.
Part 1: TFSM On Deck
I don’t own 24/7 Realmedia stock at the time, I did in the past, I thought of getting in when Google bought DCLK for $3.1B putting the entire online ad sector in the spotlight, […]
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