Archive for the 'Context is King' Category

I never understood why some companies like Handheld Entertainment and Go Fish were publicly traded. With easier access to capital comes the fact that your premature business gets nailed by shareholders, especially if your underlying premise - that distribution trumps content - is faulty.
[Disclaimer: both companies were or are distribution partners of WatchMojo.com]
GoFish is […]

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Posted By: Ashkan Karbasfrooshan | Apr 28th

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Read Write Web has a post up that says “content is a commodity”. As an admittedly biased content producer, in the past I’ve written many posts on the scalability of content and the commoditization of distribution.
I think that the entire content vs. distribution debate it moot: in a vaccuum, either argument is provocative and […]

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Posted By: Ashkan Karbasfrooshan | Apr 14th

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Newspaper company McClatchy writes down $1.39B.  Magazine company Hearst reloads its digital strategy.  You’d almost think that by 2008 (14 years after Netscape’s Navigator browser launched and made consumption of content easy), print companies would be better positioned online, right?
Wrong.  In many ways, media companies - be it print, radio or TV-based - seem to […]

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Posted By: Ashkan Karbasfrooshan | Feb 28th

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Enough people have commented on how Yahoo!’s Buzz is basically a knock off of Digg, so I’ll spare that angle… however what I find interesting is that Yahoo! is now echoing the fact that content has basically gone democratic: back in the day, a handful of business development executives and editors chose which links ended […]

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Posted By: Ashkan Karbasfrooshan | Feb 26th

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Interesting stat from the Online Publishers Association (that’s right, the OPA).  Clearly this is a self-serving and biased piece of data, if it’s true, however, it does explain a few things.
What’s the finding:
According to the OPA’s IAI, conducted by Nielsen//NetRatings, communications accounted for 46% of consumers’ time online in 2003. A dramatic shift has taken […]

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Posted By: Ashkan Karbasfrooshan | Aug 13th

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I’m not sure if Jesus had a computer, high-speed Internet access and time on his hands to kill, so let me ask you this instead.  In fact, Jeremy Liew today talks about vertical sites, behavior targeting and synthetic channels so I might as well ask what would Jeremy do…
Anyway, we’re really close to relaunching our flagship WatchMojo.com web video […]

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Posted By: Ashkan Karbasfrooshan | Jul 24th

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I was wondering what was up with the influx of signups from goFish members, then I realized why:

Nice.  Where does that go?

Booyah.
Check the link yourself.  Or see it for yourself on WatchMojo.com.
I’ll comment on the “context is king” trend this weekend (FashionMojo.com vs. WatchMojo.com etc.).

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Posted By: Ashkan Karbasfrooshan | Jun 15th

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[Editor’s note: In February 2007, Felix Dennis hired Allen & Co. to find a buyer for his Dennis Publishing empire, which consisted mainly of Maxim, Stuff and Blender, publishers largely vying in the competitive men 18-34 space.  From 2000-05 I served as VP of sales, spokesperson, writer and minority partner for Maxim’s leading online competitor.  Our company was subsequently […]

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Posted By: Ashkan Karbasfrooshan | Jun 2nd

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The digital content revolution continues? 
According to Paid Content:
“– Dave Goldberg, former VP and GM of Yahoo Music, and co-founder and former CEO of Launch, has joined Benchmark Capital as an Entrepreneur in Residence (EIR). As an EIR, Goldberg will be looking at consumer media markets, including music, video, and digital content, and he will assist […]

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Posted By: Ashkan Karbasfrooshan | May 2nd

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In the second panel, Social Media Meets Marketing, moderator Jimmy Guterman sat down with:
- Simon Assaad, co-CEO of Heavy.com,
- John Battelle, Chairman Federated Media
- Shawn Gold, SVP MySpace
- Tina Sharkey, Chairman BabyCenter
- Rishad Tobaccowala, CEO Denuo and CIO Publicis Media Group
Simon Assaad is extremely well-viewed, respected and thought of in the advertising and publishing space.  He and […]

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Posted By: Ashkan Karbasfrooshan | Apr 26th

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