In 2006, the husband and wife team of Ashkan Karbasfrooshan and Christine Voulieris were joined by fellow co-founders Raphael Daigneault, Derek Allen & Kevin Havill to launch WatchMojo with a mission to serve audiences as storytelling was shifting to video format. Embracing popular new platforms like YouTube, WatchMojo is now one of the most successful media brands ever built on YouTube with a global reach of over 150 million unique viewers per month across all platforms, with close to 120M coming on YouTube alone. Ranked by subscribers and watch time, it is one of YouTube's top 25 channels.
WatchMojo ranking lists have become a pop culture phenomenon, generating over a billion minutes of watch time each month. The company now counts over 100 full-time and part-time employees in Montreal, New York City, Los Angeles and London.
Moments are now defined less by the medium and more by whether we experience them together. Watchmojo has capitalized on these pop culture moments, by surrounding them with “trigger” content that turns interest into frenzy. We produce original entertainment news, film, gaming and tv content for gen Y and Z superfans.
Our audience...and giving them a voice
Producing quality content quickly and efficiently
Organic views & viewability matter
Watch time
leverageour voice for brands
buildcustom content that our audience will watch
distributeat scale
replicateour success on other platforms
Mojoplays is a multi-platform, original channel of exciting, fresh, and intelligent video game content. We engage both live and on-demand audiences with entertaining personalities, lively discussion and insider access to the hottest new releases, esports news and more. We cater to a broad array of gamers, serving as a portal to the most important topics as well as the dynamic world of esports while helping to elevate gaming to a legitimate sports & entertainment medium.
Mojoplays - game smarter, game together.
Senior Video Producer
Senior Writer
Host, Content Creator
We launched an original series, Worst Travel Show, on FB Watch in Q4 2017 that explores the difference between 1-Star and 5-Star reviews on sites like Tripadvisor. What is causing these vast discrepancies? We aim to find out by sending our intrepid host, Kyle, to these locations. It's a fun approach for a travel show and it allowed us to visit some pop-culture landmarks which have decidedly mixed reviews.
16 videos
20M views
9 videos
2M views
12 videos
11M views
20 videos
20M views
8 videos
8M views (projected)
25 videos
15M views
we publish ten original ten minute fandom videos that fuel ten million organic YouTube views (on average)
10+ billion all time YouTube channel views
50+ billion all time minutes of watch time
19,000+ all time original videos uploaded
WatchMojo listens to its users through our Suggest Tool on mywatchmojo. Our fans recommend the content we create - making them invested in the content we produce.
Vanity Fair 1 issue (# read/looked at/of every 4 issues)
New Yorker 2 issue (# read/looked at/of every 4 issues)
American Express Gold (credit card/brand owned)
bought a vacation property (last 6 mo)
Ameritrade (online acct access)
$1 million and over (portfolio value)
$1 million or more (value/primary residence)
three (autos owned by HH)
Mercedes-Benz (vehicle make)
large luxury (vehicle type)
$500-$999 (hobbies/spent online/last 6 mo)
music concerts (attended/visited/last 6 mo)
$2500 or more (hobbies/spent online/last 6 mo)
surfing, windsurfing, body boarding (spectator/last 6 mo)
yoga (leisure activity/last 6 mo)
$500 to $999 (comptr equip/spent online/last 6 mo)
handheld video game (3+/owned)
laptop/notebook computer (bought/offline/last 6 mo)
digital video recorder (e.g., TiVo) (3+/owned)
handheld video game (2+/owned)
strategy (video game genre/played offline/last 30 days)
4K TV (two/owned)
ultra high definition TV (UHD) (two/owned)
high definition TV-flat screen-LCD (bought/online/last 6 mo)
$150-$199 (video games/amount spent/last 6 mo)
$200-$499 (cons elect/spent online/last 6 mo)
High definition tv-flat screen-plasma (3+/owned)
10-14 times (VOD/last 30 days)
75% or greater of TV watching (DVR usage)
visit chat room about TV show watched (cmptr activity/while watching TV)
TiVo/DVR/Recorded TV (prefer watching shows on)
TV reviews/listings
SyFy (favorite channel)
4K TV (two/owned)
ultra high definition TV (UHD) (two/owned)
high definition TV-flat screen-LCD (bought/online/last 6 mo)
high definition TV-flat screen-plasma (3+/owned)
comic book film (movie genre/in theater/last 6 mo)
anime (movie genre/in theater/last 6 mo)
documentary (movie genre/in theater/last 6 mo)
reality (movie genre/in theater/last 6 mo)
foreign (movie genre/in theater/last 6 mo)
holistic content media and distribution
WatchMojo will create custom targeted and relevant video content with a direct connection to your brand to live not only on the WatchMojo family of properties, but also your brand.
WatchMojo will "associate" your brand with our best known and successful formats and topics. We'll tag your brand in our top-ten lists or other established WM programming. These will be thematically aligned with predictable viewership.
Your brand will alsow "borrow" off the WatchMojo equity for distribution of all your brand messaging across the channel.
WatchMojo Theme-Weeks are the equivalent of an editorial tsunami spotlighting a specific genre/topic/event/release. A multi-format, multi-platform publishing approach that pushes new and archived content to our audience in a meaningful way. Each Theme-Week is bookended with an introductory video that sets up the week and gives the audience a reason to watch, engage and then watch more!
Halloween 2017
15 videos
Halloween 2017
5-8 videos
Early December 2017
6 videos
December 2017
15 videos
Early January 2018
6-8 videos
Early March 2018
5-8 videos
April 2018
10-12 videos
Mid-March 2018
10-12 videos
Chevy, Nintendo and NVIDIA took us on a road trip to E3
5 WatchMojo E3 original edit videos
4 E3 videos
custom, new and archived videos pushed directly to Chevy's target
4 original episodes featuring Chevy debuted on YT w/ cutdowns on FB
Challenge: PayPal was trying to reach an 18-34 dual audience and had determined that this group over-indexed for their interest in filmed entertainment and pop culture.
Solution: WatchMojo’s Fall TV coverage lined up perfectly with this demo. We crafted a package that included a paid and organic component. Key elements:
4.2MOrganic Views
25MMinutes Organic Watchtime
86kSocial Actions (Comments, Likes, Shares)
We’ve worked with Timehop to design a daily ‘Retro Video’ that is released each morning and gives their users a dose of what’s happened in pop culture. This is a ongoing partnership with over 180 videos released and more.
WatchMojo will create custom targeted and relevant video content with a direct connection to Crunchyroll to live not only on the WatchMojo family of properties, but also Crunchyroll O&O.
WatchMojo will "associate" Crunchyroll with our best known and successful formats and topics. We'll tag Crunchyroll in our top-ten lists or other established WM programming. These will be thematically aligned with predictable viewership.
Crunchyroll will alsow "borrow" off the WatchMojo equity for distribution of all Crunchyroll messaging across the channel.
Challenge: Wix needed to build broad awareness and new customers for their website building products. Target: tech savvy millenials and GenZ consumers as well as small business owners
Solution: WatchMojo created custom, contextually relevant video like: Top Ten Hacks for Lazy Parents that incorporated the brand's value prop (quick/easy/professional) that appealed to the Wix target of young-professionals and freelancers.
Brand safe videos that avg 6+ minutes of watch time
Real organic views with 96% viewability
20mm subs and content verticals that matter
Collaborative and flexible content studio team
COO & VP Content
VP Integrated Marketing
Chairman & CEO
Chief Financial Officer
VP of BD
President & Editor-in-Chief
VP, Ad Sales
CTO & VP International
VP Production & Partnerships
Director of Excellence