Top 10 Brands That Don't Exist Anymore

Top 10 Brands That Don't Exist Anymore

Welcome to WatchMojo, and today we’re counting down our picks for the Top 10 Brands That Don't Exist Anymore.

For this list, we’ll be looking at product brands that have vanished over the years. We’ll only be covering brands associated with specific products and not stores. The likes of Blockbuster and RadioShack deserve their own list.

Is there a brand from the past you miss? Let us know in the comments.

#10: Tab

When someone says they “want a tab,” it usually means they’re going to order more at an establishment and want to keep a tally so they can pay later. Not for Coca-Cola. In 1963, they introduced their very first diet beverage known as Tab. Considered very popular in the ‘60s and ‘70s, they spawned various flavors of the drink, including root beer and ginger ale. Yet when Diet Coke hit the market in 1982, Tab started to take a hit. The company began producing less and less of it as interests shifted, and Coke eventually announced in 2020 they were discontinuing the brand. There are however pockets of places here and there that still carry the cult favorite as of writing, but those are rare and the soft drink is pretty much retired.

#9: Bugle Boy

Fun fact: Bugle Boy founder William C. W. Mow actually started his entrepreneurial career in electrical engineering. When outed from his company due to an SEC inquiry, Mow shifted gears and started making clothing. Best known for their jeans and earworm-inducing commercials, Bugle Boy was also responsible for one of the surprising trends of the 1980s: parachute pants. Between the denim trousers and the ballooning slacks, the company sold nearly a billion dollars worth of product. Despite its success, the company had difficulty staying up with the ever-changing trends of youth culture. They eventually went bankrupt in 2001.

#8: Compaq

Founded in the early ‘80s, this thriving computer company sold “IBM PC compatible” devices - with PC standing for Personal Computer - under their own name. A few notable devices included one of the first portable computers and the Compaq Presario, which featured a long line of desktop and laptop computers. By 1994, they had lapped IBM and Apple in the home computer market. However, with the market shifting, and some bad management decisions, Compaq’s star began to fall. In 2002, they were acquired by Hewlett-Packard, and the last Compaq-branded devices were discontinued in 2013.

#7: Pontiac

In the 1920s, GM discovered a major price gap between their Chevrolet and Oakland branded vehicles, prompting the birth of the 1926 Pontiac. By 1929 the Pontiacs were outselling the Oaklands enough that they discontinued the latter in 1931. Since then, Pontiac grew to become a major success for GM. Notable entries include the ‘69 Pontiac GTO, the Grand Am, the Fiero, and the Firebird Trans Am. However, the turn of the century was not good for GM as they faced bankruptcy. Having already taken Oldsmobile out of the picture in 2004 [xref], Pontiac largely saw its end in 2009 when the company pulled the plug on the long-standing brand in an effort to keep themselves afloat.

#6: Kudos

Candy bars come and go, but some have stood the test of time. Mars, Kit Kat, and Twix are just a few who’ve hung on over the years. Kudos, on the other hand, did not. It was a granola bar snack introduced by Mars in 1986, with a “Simply Kudos” offshoot that was meant to address the high calorie count in the original. Oddly enough, in 2017 a post on the company’s Facebook page confirmed the brand had been discontinued. No official reason has ever been given and fans of the granola snack were left scratching their heads. All may not be lost as Mars apparently re-registered the brand trademark in 2020. Maybe we’ll see it again someday.

#5: Orbitz

We have no idea what this company was thinking when they released this beverage back in 1997, but to no one’s surprise, it didn’t last. Made as a clear, non-carbonated fruit drink, Orbitz became infamous for the reaction it spawned from onlookers. If it had been released today, we’re sure the likes of YouTube and TikTok would be filled with reaction videos of people trying to figure out exactly what the “orbs” floating in the drink were. Not only did it look like a lava lamp to-go, the drink itself tasted poorly, and the “orbs” were apparently even worse. This is a drink we thankfully kicked into orbit.

#4: Netscape Navigator

Unless you used the internet in the ‘90s, or recognized the icon from a quick scene in “Captain Marvel,” you’ve probably never heard of this browser. At a time when the World Wide Web was just starting out, web browsers were few and far between. Netscape reigned king for a while until Microsoft came to the scene and the “browser wars” began. Netscape won the first few rounds, but by the time Internet Explorer 3.0 and 4.0 came out, Netscape was already lagging behind. And it didn’t help that Microsoft included Explorer with every version of Windows. Netscape came to an end in 2007, but left Javascript as a legacy since it’s used by virtually every webpage out there.

#3: Enron

Enron is a name that went down in history as one of the biggest financial scandals to rock the United States. Known mainly as an energy company, Enron grew by leaps and bounds as it began to diversify its portfolio beyond just the basics of energy. Sure, that all sounds great as many companies broaden out. The problem for Enron was that as large as they were, much of their financial success was due to “creative accounting.” In basic terms, they said they were doing fine, all the while hiding massive debts and liabilities from everyone. They filed for bankruptcy in 2001, and a full investigation into their practices was launched.

#2: Kodak

Trademarked in 1888, Kodak is a name synonymous with photography. For years, the term “Kodak moment” referred to a perfect instant to capture in a photo. Kodak cameras hit the market shortly after the company was formed, and became the de facto standard for all things photography for decades. In 1975, they produced the world’s first digital camera, but scrapped it for fear of losing their film camera business. Company executives held the line on film photography, but did eventually give in and joined the digital revolution, which helped the company for a short time. A combination of both market growth, the explosion of the smartphone, and other competitors eventually pushed Kodak out of photography, and it now only operates as a print company after filing for bankruptcy in the early 2010s.

#1: Pan Am

Air travel in the mid-20th century was a whole other world. Pan American World Airways, or Pan Am, practically held a monopoly on international travel at the time. They were also responsible for shifting the types of aircraft being flown to much larger planes such as the Boeing 747. They had an advanced collection, top-notch service, and were not owned by any government entity. That state of the art fleet of planes ultimately hurt them, however, when the 1973 oil crisis struck. No one was flying, and the company was taking a hit. Their accumulating debt and failure to adapt to an ever changing industry saw them sell off their assets to various other airlines as they went under in 1991.