Top 10 Super Bowl LII Commercials
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Whether you rooted for the Eagles or the Patriots, we can all agree that these ads were winners. Welcome to WatchMojo.com, and today we’re counting down our picks for the Top 10 Super Bowl Commercials of 2018.
For this list, we’re picking our favorite commercials released in conjunction with Super Bowl LII – whether they’re funny, touching or something else entirely… However, we won’t be including trailers for movies or TV shows.
Super Bowl LII not only included a preview of “Jurassic World: Fallen Kingdom,” but also a commercial that paid homage to the original classic. Heck, Jeep even managed to cast Ian Malcolm himself, Jeff Goldblum. The ad starts off with a clip from the 1993 film and then cuts to an older Goldblum, who once again must go faster with a T-Rex hot on his tail. While it turns out the whole thing is only a daydream, the commercial lovingly recreates an iconic scene with special effects that are actually quite impressive by Super Bowl standards. John Williams’ timeless musical score is just the cherry on top as the Jeep and the dinosaur ride off into the sunset.
Steven Tyler follows up his Skittles ad from Super Bowl L with this rousing commercial for the 2018 Kia Stinger. With “Dream On” playing in the background, the ad finds a 69-year-old Tyler getting into the sports sedan. The musician proceeds to take the car for a spin… in reverse. Coming to a screeching halt, Tyler exits the vehicle looking not a day over 30 with adoring fans waiting to swarm him. This beautifully shot commercial is clever and effective as it demonstrates how 365 horsepower can suddenly make an aging man feel like a young rock star. Above all else, though, it reminds us that the music of Aerosmith will never grow old.
This commercial is so straightforward, and yet so brilliant. Comedian Tiffany Haddish continues her winning streak as a Groupon super user. Haddish can’t imagine people not liking Groupon, especially since it supports local businesses. Of course there is one wealthy curmudgeon who would rather have a parking garage than see a small, family-owned business thrive. Fortunately, he gets his comeuppance through a priceless bit of slapstick. Yeah, it’s immature and unbelievably simple, but the ad is guaranteed to leave you feeling good. What can we say? Few things in this world are funnier than a football in the groin!
Talk about having the halftime of your life. It’s not uncommon for football players to take ballet classes to strengthen their muscles and improve their game on the field. That being said, we have a hard time picturing the NFL and “Dirty Dancing” going together. In this uproarious commercial, however, Eli Manning and Odell Beckham, Jr. flawlessly pull it off. Playing “(I've Had) The Time of My Life,” the two New York Giants engage in a dance routine that would make even Johnny and Baby envious. In addition to being hysterical, the choreography is a ton of fun, inevitably working up to the legendary jump. Nobody puts Beckham in the corner.
Pepsi has put out one unforgettable Super Bowl commercial after another. This retro ad is the ultimate throwback, showcasing the soda’s greatest hits throughout several generations. With Jimmy Fallon narrating, the commercial takes us on a journey back in time. So naturally, the DeLorean from “Back to the Future” makes an appearance. If that’s not enough nostalgia for you, it also hosts a slew of familiar faces, including Cindy Crawford, Ray Charles, Kyrie Irving, Jeff Gordon, Britney Spears, and Michael Jackson. All that’s missing is Justin Timberlake, but at least he got to rock the Pepsi Halftime Show. No matter when you grew up, this is the Pepsi that’ll speak to audiences of all ages.
It turns out we’ve been eating Pringles the wrong way all this time. Rather than sticking with one chip, have you ever considered stacking three different flavors into one appetizing mouthful? In this amusing ad, Bill Hader and company come up with the inspired idea to stack BBQ, Pizza, and Jalapeno Pringles on top of each other, thus creating a Spicy BBQ Pizza combo. The three can’t help but marvel over their tasty innovation, but they’ve merely scratched the surface. According to Pringles, there are actually 267,720 different combinations to try. To that, we just have to say, “Wow!” Also, are we the only ones that want to see Hader in a war epic?
Have you ever wondered what it would be like if the M&M’s were real people? Well, even if you haven’t, there’s no denying that Danny DeVito as Red is spot-on casting. After almost being eaten yet again, Red’s wish to be human is granted via a lucky penny. While he’s still bald, short, and full of chocolate, Red is just ecstatic that nobody wants to have him for a snack. He’s so excited that he forgets to look out for oncoming traffic and is sent flying across the street. We guess DeVito’s shell is even harder than an M&M’s. Red eventually decides that he’d be better off as candy, resulting in a sidesplitting payoff.
No Super Bowl party would be complete without Mountain Dew and Doritos. When you bring these two brands together, it’s an epic treat nobody can resist. In the red corner, you’ve got Peter Dinklage chowing down on a bag of Doritos Blaze. In the blue corner, Morgan Freeman opens a refreshing bottle of Mountain Dew Ice. As different as they might be, these two go together in harmony like Busta Rhymes and Missy Elliott, who also make cameos. In addition to being humorous and toe-tapping, this lip-sync battle is brilliantly shot and choreographed from start to finish. “A Song of Ice and Fire” just took on a whole new meaning.
Amazon pulled out all the stops with their first Super Bowl commercial back in 2016, enlisting the likes of Alec Baldwin, Dan Marino, and Missy Elliott. The company has arguably topped themselves with their latest ad, packing in enough big names to fill an “Ocean’s Eleven” movie. In addition to Amazon Founder Jeff Bezos, this commercial features appearances from Gordon Ramsay, Cardi B, Rebel Wilson, and Sir Anthony Hopkins. But, while all of these celebs turn in hilarious work, they can’t quite fill the void Alexa has left behind. Fortunately, it isn’t long until she relocates her soothing voice.
Before we get to our top pick, here are a few honorable mentions:
- “Black Panther”
Lexus
- “The Bud Knight”
Bud Light
- “The Only Man Whose Bleep Don’t Stink”
Febreze
- “Make It with Keanu Reeves”
Squarespace
- “GuacWorld”
Avocados from Mexico
David Harbour as a Tide spokesman? Well, we’ve seen stranger things. In fact, Harbour proved himself to be an MVP throughout several commercial breaks. Channeling Matthew McConaughey, Harbour almost tricks the audience into thinking that they’re watching a car commercial. It quickly becomes clear, however, that the actor is parodying various different commercials, hilariously building to the reveal that this is really a Tide ad. Since Procter & Gamble owns numerous brands, he’s also able to cross paths with Mr. Clean and the Old Spice Guy. Now every time we see clean clothes in a commercial, we’ll be on the lookout for Mr. Harbour.
For this list, we’re picking our favorite commercials released in conjunction with Super Bowl LII – whether they’re funny, touching or something else entirely… However, we won’t be including trailers for movies or TV shows.
#10: “Jeep Jurassic”
JeepSuper Bowl LII not only included a preview of “Jurassic World: Fallen Kingdom,” but also a commercial that paid homage to the original classic. Heck, Jeep even managed to cast Ian Malcolm himself, Jeff Goldblum. The ad starts off with a clip from the 1993 film and then cuts to an older Goldblum, who once again must go faster with a T-Rex hot on his tail. While it turns out the whole thing is only a daydream, the commercial lovingly recreates an iconic scene with special effects that are actually quite impressive by Super Bowl standards. John Williams’ timeless musical score is just the cherry on top as the Jeep and the dinosaur ride off into the sunset.
#9: “Feel Something Again”
Kia StingerSteven Tyler follows up his Skittles ad from Super Bowl L with this rousing commercial for the 2018 Kia Stinger. With “Dream On” playing in the background, the ad finds a 69-year-old Tyler getting into the sports sedan. The musician proceeds to take the car for a spin… in reverse. Coming to a screeching halt, Tyler exits the vehicle looking not a day over 30 with adoring fans waiting to swarm him. This beautifully shot commercial is clever and effective as it demonstrates how 365 horsepower can suddenly make an aging man feel like a young rock star. Above all else, though, it reminds us that the music of Aerosmith will never grow old.
#8: “Who Wouldn’t”
GrouponThis commercial is so straightforward, and yet so brilliant. Comedian Tiffany Haddish continues her winning streak as a Groupon super user. Haddish can’t imagine people not liking Groupon, especially since it supports local businesses. Of course there is one wealthy curmudgeon who would rather have a parking garage than see a small, family-owned business thrive. Fortunately, he gets his comeuppance through a priceless bit of slapstick. Yeah, it’s immature and unbelievably simple, but the ad is guaranteed to leave you feeling good. What can we say? Few things in this world are funnier than a football in the groin!
#7: “Touchdown Celebrations to Come”
NFLTalk about having the halftime of your life. It’s not uncommon for football players to take ballet classes to strengthen their muscles and improve their game on the field. That being said, we have a hard time picturing the NFL and “Dirty Dancing” going together. In this uproarious commercial, however, Eli Manning and Odell Beckham, Jr. flawlessly pull it off. Playing “(I've Had) The Time of My Life,” the two New York Giants engage in a dance routine that would make even Johnny and Baby envious. In addition to being hysterical, the choreography is a ton of fun, inevitably working up to the legendary jump. Nobody puts Beckham in the corner.
#6: “This Is the Pepsi”
PepsiPepsi has put out one unforgettable Super Bowl commercial after another. This retro ad is the ultimate throwback, showcasing the soda’s greatest hits throughout several generations. With Jimmy Fallon narrating, the commercial takes us on a journey back in time. So naturally, the DeLorean from “Back to the Future” makes an appearance. If that’s not enough nostalgia for you, it also hosts a slew of familiar faces, including Cindy Crawford, Ray Charles, Kyrie Irving, Jeff Gordon, Britney Spears, and Michael Jackson. All that’s missing is Justin Timberlake, but at least he got to rock the Pepsi Halftime Show. No matter when you grew up, this is the Pepsi that’ll speak to audiences of all ages.
#5: “Wow”
PringlesIt turns out we’ve been eating Pringles the wrong way all this time. Rather than sticking with one chip, have you ever considered stacking three different flavors into one appetizing mouthful? In this amusing ad, Bill Hader and company come up with the inspired idea to stack BBQ, Pizza, and Jalapeno Pringles on top of each other, thus creating a Spicy BBQ Pizza combo. The three can’t help but marvel over their tasty innovation, but they’ve merely scratched the surface. According to Pringles, there are actually 267,720 different combinations to try. To that, we just have to say, “Wow!” Also, are we the only ones that want to see Hader in a war epic?
#4: “Human”
M&M’sHave you ever wondered what it would be like if the M&M’s were real people? Well, even if you haven’t, there’s no denying that Danny DeVito as Red is spot-on casting. After almost being eaten yet again, Red’s wish to be human is granted via a lucky penny. While he’s still bald, short, and full of chocolate, Red is just ecstatic that nobody wants to have him for a snack. He’s so excited that he forgets to look out for oncoming traffic and is sent flying across the street. We guess DeVito’s shell is even harder than an M&M’s. Red eventually decides that he’d be better off as candy, resulting in a sidesplitting payoff.
#3: “Doritos Blaze vs. Mountain Dew Ice”
Mountain Dew & DoritosNo Super Bowl party would be complete without Mountain Dew and Doritos. When you bring these two brands together, it’s an epic treat nobody can resist. In the red corner, you’ve got Peter Dinklage chowing down on a bag of Doritos Blaze. In the blue corner, Morgan Freeman opens a refreshing bottle of Mountain Dew Ice. As different as they might be, these two go together in harmony like Busta Rhymes and Missy Elliott, who also make cameos. In addition to being humorous and toe-tapping, this lip-sync battle is brilliantly shot and choreographed from start to finish. “A Song of Ice and Fire” just took on a whole new meaning.
#2: “Alexa Loses Her Voice”
AmazonAmazon pulled out all the stops with their first Super Bowl commercial back in 2016, enlisting the likes of Alec Baldwin, Dan Marino, and Missy Elliott. The company has arguably topped themselves with their latest ad, packing in enough big names to fill an “Ocean’s Eleven” movie. In addition to Amazon Founder Jeff Bezos, this commercial features appearances from Gordon Ramsay, Cardi B, Rebel Wilson, and Sir Anthony Hopkins. But, while all of these celebs turn in hilarious work, they can’t quite fill the void Alexa has left behind. Fortunately, it isn’t long until she relocates her soothing voice.
Before we get to our top pick, here are a few honorable mentions:
- “Black Panther”
Lexus
- “The Bud Knight”
Bud Light
- “The Only Man Whose Bleep Don’t Stink”
Febreze
- “Make It with Keanu Reeves”
Squarespace
- “GuacWorld”
Avocados from Mexico
#1: “It’s a Tide Ad” Z
TideDavid Harbour as a Tide spokesman? Well, we’ve seen stranger things. In fact, Harbour proved himself to be an MVP throughout several commercial breaks. Channeling Matthew McConaughey, Harbour almost tricks the audience into thinking that they’re watching a car commercial. It quickly becomes clear, however, that the actor is parodying various different commercials, hilariously building to the reveal that this is really a Tide ad. Since Procter & Gamble owns numerous brands, he’s also able to cross paths with Mr. Clean and the Old Spice Guy. Now every time we see clean clothes in a commercial, we’ll be on the lookout for Mr. Harbour.
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