As digital media companies start to look, feel and act like traditional media firms, they’re spending money in areas that don’t really drive much value while monetization per user remains somewhat paltry relative to traditional media - for years, people have fantasized about a “roll-up” of digital media brands and we know there’s enough firepower and brand power there to pull it off... So what will comcast do with Buzzfeed and Vox? The experts at WatchMojo break it down.
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