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MikeMJPMUNCH2

Top Ten Promotional Gimmicks by William Castle

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#1
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Mr. Sardonicus - Punishment Poll

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Top Ten Promotional Gimmicks by William Castle

Play Trivia Top Ten Promotional Gimmicks by William Castle
#2
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The House on Haunted Hill - A plastic skeleton floats across the audience

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The Tingler - Certain seats were connected to electric buzzers

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Homicidal - Fright Break

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13 Ghosts - Ghost Glasses

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I Saw What You Did - Shock Sections were installed with seat belts to keep audience members in their seats

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Macabre - Gave audiences $1,000 life insurance policy in case they should die of fright during the film.

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