Known for its posts of no longer than 140 characters, Twitter is a social media website used primarily for microblogging. Exploding in popularity in 2008, Twitter can be employed to quickly spread newsflashes, or to participate in the online equivalent of small talk. One of the chief challengers of the ever-popular facebook, Twitter is another example of the spread of social media online. In this video, http://www.WatchMojo.com catches up with social media-savvy musician David Usher at a local Twestival to get his take on Twitter as a social utility for musicians, and how they can tread the line between self-promotion and cultivating a fan base. read more...
VOICE OVER: Stephanie Ng Wan
