Madonna and her daughter Lola were inspired by New York City's downtown and uptown for the Fall 2011 collection of their collaborative clothing line "Material Girl". So it's only fitting that the background of the campaign includes the world famous Empire State building, as well as a more playful feel with Osbourne on top of a double-decker tourist bus riding down Fifth Avenue. In this video, http://www.WatchMojo.com Presents a behind-the-scenes look during the photo shoot of the Fall 2011 Material Girl clothing collection featuring Kelly Osbourne.
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