Alexa isn’t reliable, I know, but it’s useful to compare two sites, sometimes. So if it’s useful to compare two sites, imagine the euphoria it creates once you compare four, lest five sites.
Anyway, check out the different second tier video distribution sites:
Interesting, no? Look at where they were back in May (warning: about to compare apples with oranges, Alexa is worldwide vs. Hitwise, which is US data):
But, if you do compare apples with oranges, you see that Veoh has surpassed both Metacafe and Break and now only trails Daily Motion. Daily Motion, of course, does have more risque content and does not seem to filter any content out… so it will invariably get a traffic burst.
Looking at Break above in the Alexa chart, one asks: what happened to it and the sudden and sharp drop in traffic? Alexa is not very reliable, mind you… but once you are a huge site then the margin of error gets reduced… so the trendline should be right, no?
Anyway, we do wish all of these sites well because we partner with most, if not all, though some more than others.
Of course, they’re all far, far back you-know-who:
The train has left the station: YouTube owns this market. But, the race for number 2 remains.
Actually, MySpace TV is the #2, so the race for #3 is on.
Oh wait, that will be MSN, AOL, or Yahoo!’s video site, once they get their acts together…
Mind you, I presume AOL, MSN and Yahoo! will probably buy one of if not more of these file sharing video sites because Yahoo! Video remains to have direction, MSN Soapbox remains to have a soapbox and AOL Videos seems to be feeds coming in from Truveo and lord knows the future of all things AOL is murky. Have they finished setting all of Dulles ablaze yet?
You can presume CBS, NBC, FOX (less so because it will want to back MySpace TV) and ABC will consider buying these sites too…
In fact, Break is already technically partially owned by Lions Gate, and they own an option to buy the whole thing…
Of course, so long as the makeup of content on these sites remains heavily skewed towards UGC and pirated clips, they won’t. Hence why made for web video content is actually important… but we’ll see more of that in 2008.
So the race for #3 is on… surely you’re wondering, what about Hulu. Good question. We’ll handicap Hulu’s odd some time soon.
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December 5th, 2007 at 1:59 pm
Another skew you didn’t mention- most of the non-UGC non-pirated content out there is limited to US only/ US & Canada only.
As most of the internet is outside the US & Canada, I wouldn’t expect this skew to change soon.
Yes Veoh, I’m looking at you. It’s really frustrating to see that if I’m outside the American continent, all I get is yet another player application and the same YouTube content (plus extra video ads).