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Will Online Ads Surpass TV in 5 Years?

It’s very funny (to me at least) that every time I publish something calling for a bullish projection, it turns out I am being conservative.

The latest one? Yahoo! CEO Jerry Yang predicts that:

Spending for online advertising will be bigger than television in five years. Marketers spent $21 billion in online advertising in the United States in 2007, according to the IAB and PricewaterhouseCoopers. TV ad spending was $162 billion in the U.S., and is expected to rise 3% n 2008, according to marketing firm GroupM.

That’s 2013… I had online surpassing TV by 2021, and online video surpassing search ads by 2018. Yang’s predictions makes me seem like a conservative Luddite.

Related: Is Yang a Hero or a Goat?

Tags: Internet & Web, Online Advertising, Search Wars, Stat of the Day|
Posted By: Ashkan Karbasfrooshan | Feb 25th

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