Are blogs “sellable” to big media companies?
Felix Salmon of Portfolio.com says yes, countering the viewpoint of BreakingViews (by the way, I agree 100% about his observations about BV. How backwards is the no-copy and paste function?).
Gawker - one of the blog networks that Salmon alludes to - begs to differ. Incidentally, we ranked Gawker high on our list of Elite Eight Tech-Oriented Blog Networks, though Gawker is about much more than tech. We think it just might be the company of 2008.
Which takes me to my point: I’m not sure, frankly, that tech blogs are a good example to judge all blogs by. The reason is that blogging software reduces the cost of publishing considerably; where this will have most value to media companies is in mass market categories such as music, travel, health and finance and not technology, especially when you consider the echo chamber nature of tech blogs.
Regardless, check out the Elite Eight Tech-Oriented Blog Networks that could be acquired.
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