] HipMojo.com » Why Reporters and Journalists Make Bad Executives

Why Reporters and Journalists Make Bad Executives

So this weekend a lot of otherwise smart people are asking: “is MSFT going to walk away from YHOO” presumably because Jerry Yang does not want to lose control of YHOO to the point of torpedoing everything in sight.  Nice.  Score on for fiduciary duty.

Are you people for real.  Or just crazy?

Let’s look at some of the facts:

- MSFT’s quarter was not a grand slam, further explaining why MSFT needs to make a big, needle-moving move in online ads.

- YHOO’s quarter was all right, meaning it’s not as crappy of a company as the biggest critics would want you to believe.

- MSFT’s offer of $31 for YHOO remains the best bet for shareholders and MSFT will go direct to shareholders.

- Yes, some YHOO staffers might not like working for MSFT… but MSFT can pull a Neutron Jack kind of move and take over the property and not lose much sleep about YHOOers not showing up.  That line about the engineers?  A lie.  MSFT just wants the eyeballs, traffic, client deals, revenues, and audience.  The people are not that important in the mix here.

People, start planning for YHOO + AQNT + MSFT world wide web.

Long YHOO and frankly very tired of all of this about now.

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Posted By: Ashkan Karbasfrooshan | Apr 26th

2 Responses to “Why Reporters and Journalists Make Bad Executives”

  1. keith Says:
    April 26th, 2008 at 10:45 pm

    “That line about the engineers? A lie. MSFT just wants the eyeballs, traffic, client deals, revenues, and audience. The people are not that important in the mix here.”

    right, because MS is known for being able to be successful building and running consumer web properties by themselves.

    wait a minute…..

  2. Ashkan Karbasfrooshan Says:
    April 27th, 2008 at 7:54 am

    Keith, thanks for the comment.

    I never said they were right to believe that, but in my heart I think this is a case where rightfully or wrongfully, MSFT wants the audience first and people, if they must.

    One of MSFT’s snr. VPs went on record as to say in a merger they would not use Panama and instead use adCenter because MSFT’s the leader in technology.

    Frankly, neither YHOO or MSFT can technological excellence in my humble opinion.

    This is not a CSCO’s type M&A deal where they are buying a bunch of engineers without a finished project and are in fact buying talent, this is a case of MSFT wanting to double/triple its reach online to get 30% of the market in search, meaningful display revenues etc.

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