] HipMojo.com » Online Revenues are Small Potatoes to Offline Giants

Online Revenues are Small Potatoes to Offline Giants

CBS generated $23M from March Madness in 2008.  That’s pretty good, because indeed it is icing on the cake.

But interesting to note the following, then:

Tribune’s LA Times expects to generate $25 million in display ad revenue this year, more than tripling the $6 million that area attracted three years ago, according to Rob Barrett, SVP interactive media and site GM at the paper’s website. By 2011, the site will account for about 20 percent of the paper’s cash flow, he told the Kelsey Group’s conference on local media, according to ClickZ.

Read more on PaidContent.org.  Those are small numbers compared to offline stuff.  But I guess they have no choice, no matter how small the figures might be relative to offline sales.

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Posted By: Ashkan Karbasfrooshan | May 1st

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