“Hundreds Of Millions Of Broadcast TV Dollars Up For Grabs”
Gee… I wonder where those ad dollars will go?
Hmm… anyone got a clue? From SAI:
CBS
best case: $2.2 billion -3%
worst case: $1.93 billion -15%
ABC
best case: $2.35 billion -2%
worst case: $2.05 billion -15%
NBC
best case: $1.78 billion -1%
worst case: $1.57 billion -13%
Fox
best case: $1.85 billion +2%
worst case: $1.59 billion -12%
Traditional media won’t disappear, that’s for sure, but TV will look awfully like the way print looks today.
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