It will sure be a sad sight when all of those hundreds of millions invested in social networking sites will have to be written off…
Of course, I doubt that will happen. What will happen is a number of these companies will scrap their ad supported business plans and come up with something else to fleece investors next time around.
Read more: global ad estimates revised downwards for social networking sites. Here’s the original study on eMarketer.
Translation: crap is actually crap in French, German, Russian, etc., too!
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May 21st, 2008 at 3:47 pm
I have made a couple of comments on eMarketer’s projections on my social network advertising blog: In Response to ‘eMarketer Lowers Social Networking Ad Spending Estimate’ Have a read and let me know your thoughts.
Thanks,
Hussein Fazal