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Television: Average Viewer is 50 Years Old

Advertisers aim for the 18-24, or 25-34, or 35-49 segment. SAI is right that no one really ever aims for the 50 and over crowd. That can’t be good news to networks.

Average age for live-only viewing:

CBS: 54
ABC: 50
NBC: 49
Fox: 44
The CW: 34

With 7 days of DVR viewing factored in:

CBS: 53
ABC: 49
NBC: 48
Fox: 43
The CW: 34

Tags: ABC, CBS, Disney, NBC, News Corp./FIM, Online Advertising, Stat of the Day, TV Networks|
Posted By: Ashkan Karbasfrooshan | Jun 27th

One Response to “Television: Average Viewer is 50 Years Old”

Davis Freeberg Says:
June 27th, 2008 at 4:47 pm
I thought that Law & Order had the lock on the 50+ crowd? If not, then the pharmaceutical companies are wasting their money because they spam that show like crazy.

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