] HipMojo.com » Is the Online Video Industry Totally Clueless?

Is the Online Video Industry Totally Clueless?

Let’s connect the dots:

- YouTube’s market share is growing, nearing 75%.  It is the market.

- YouTube is sucking the wind out of the entire video space, meaning that while the theory of long tail economics seems great in theory, the kind of inventory and reach is way too immaterial to be meaningless in practice.

- The only time YouTube seems to generate any news, it’s when it is getting sued by big media, who have historically had the best rapport with big branded advertisers, the very same ones who we are counting on making online video advertising revenues take off.

- Meanwhile, VCs continue to fund hapless technology video plays - who end up selling for 5% of the amount they raise - hoping the answer to online video advertising revenues lies in technology… when any sane individual will tell you the problem is a lack of good, high-quality, professionally produced, non-pirated video content…

Call me crazy, but if this is what we have in store for online video… I think I’m grabbing by can of beans and heading for the bunker.

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Posted By: Ashkan Karbasfrooshan | Jul 3rd

One Response to “Is the Online Video Industry Totally Clueless?”

  1. Bobby Jennings Says:
    July 6th, 2008 at 5:23 pm

    I’m leaning towards agreement. I really think it’s about producing well-branded, compelling content across all distribution points: TV, Film, On-Demand, Web, mobile… the biggest misunderstanding is that people want long-form, short-form, mid-form, etc. They want it all. So we need to produce it all. Ultimately, I think big media wins. GOOD content really is, or eventually will be crowned again, king.

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