Why DID NBC Hire Lilly Singh?

VOICE OVER: Ashkan Karbasfrooshan & Rebecca Brayton

Lilly Singh has created a major career on YouTube. She has garnered a huge following that brought her to NBC's attention. They recently offered her a late night show! In this episode of Context Is King, WatchMojo Founder Ashkan Karbasfrooshan, discusses this bold move from NBC. Was it a good choice? How is this indicative of changes in traditional media?

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Context TV Context Is King Lilly Singh Late Night NBC

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